Imagine a world where thousands of people willfully and happily visit your home improvement site each month.
Not each year. Not each lifetime. Every month, like clockwork.
Wouldn’t that be an exciting time for you?
With the right strategies in place, this could very well become your reality.
Unfortunately, when it comes to the internet, there is always plenty of competition for that sweet, sweet traffic.
You’ve got to be on the top of your game and in-the-know if you expect to make some waves, especially in the home improvement market.
Below are 3 search engine optimization (SEO) tips that you can use to increase your traffic and find success in the niche.
Study the Already Successful
Hopefully you realize that you’re not the only fish in the home improvement pond. There are plenty of others out there that have already established themselves and an audience.
That means they’ve spent quite a bit of time learning and experimenting different types of content and topics that perform the best.
Luckily, you don’t have to go through that same process. You simply have to do what those others have already done, except with a little bit of your own spices.
Find and then analyze your competitors’ SEO strategies by using a free site analyzer. The reports generated will show you their top ranking pages and content, including the keywords they target.
By studying their best content, you’ll get a good idea of what you should do for your own site, which usually means…
Create Highly Relevant, Useful, Long-Form Content
When people turn to the internet to solve their problems, they expect them to do just that.
In the home improvement niche, people would rather have a one-stop-shop that fixes their problem from start to finish, rather than some poorly crafted article that doesn’t really do much.
In addition, search engines like Google have started favoring long-form content, typically containing greater than 1,500 words, because the author is able to cram in lots of detailed material and longer-tail keywords.
The longer your content, the more in-depth and helpful you can make it, which means better feedback from your audience, and better results in SEO land.
Target Those Long-Tail Keywords
There are many different things to discuss when it comes to keyword research. Most of it is totally irrelevant for the typical home improvement blogger.
With other websites already out there and established, it’s going to take time before your content and site can outrank them.
Unless, of course, you change your strategy up a bit.
Those long-tail keywords discussed earlier are what you’re going to want to focus on.
By targeting long-tail keywords, and creating long-form content, you’re able to quickly outrank and dominate the competition for those keywords.
You might not rank for something like “replacing kitchen tile”, but you could easily be the number one spot for “replacing old kitchen tile with engineered flooring”.
The really awesome thing is that even though you concede to the bigger websites on broader keywords, you control the one spot for a wide variety of longer-tail keywords.
When it comes to your home improvement blog, traffic is going to make or break your success. By following the SEO tips above, you’ll be able to fortify your position in the rankings and generate more visitors each month for your website.